Blackpanda: the origin of the name

Friday September 15th, 2017

 

 

The company’s roots come from our service in the U.S. Army Special Forces, or “Green Berets.”  The “Black” in our name pays tribute to some of the “black” operations within the history of the Special Operations community.  More importantly, it also highlights the understanding that there is a need for discreet professionalism between Blackpanda and our clients.

The historical speciality of our former unit is in unconventional warfare, more commonly know as guerrilla warfare theory and tactics.  With the changing nature or warfare in more recent times, this deep understanding of guerrilla warfare has enabled the unit to also become experts at counteracting guerrilla warfare, known more broadly as counterinsurgency warfare.  A chief component of counterinsurgency theory is centered on community engagement and the synchronized use of hard and soft power.  At Blackpanda, we pay tribute to this aspect of soft power with the “Panda” in our name, as we believe soft power is one of the keys to any successful and effective security posture.